We charge for judgement, not hours
Dashon exists to own the numbers: tracking, attribution, CRM and reporting, and the plan built on them. Execution sits with your team or our trusted delivery partners, so the reporting is never marking its own homework.
The strategy and measurement partner, not the agency that also runs your ads
Dashon Consultancy is the strategy and measurement partner for businesses who need to know what is actually working, not just who runs the campaigns. We own the data, the tracking and the plan. Execution can sit with your existing team, ours, or a hybrid.
The split matters commercially. When the same supplier sells you the thinking and the doing, the thinking gets priced like the doing, and the report on how the doing went is written by the people who did it. Separating the two removes both problems.
Where a client needs execution as well, we lead the relationship and brief our trusted delivery partners or your existing team. Either way there is one point of accountability and a written handover, not an informal one.
Four things we hold to
These are delivery standards rather than values. They are the reason engagements do not drift.
Senior led, deliberately small
Strategy and fractional CMO work is led personally. Technical build is delivered with trusted delivery partners.
Kyle Williams
Leads strategy and fractional CMO engagements at Dashon. Previously built and ran Social Nerd, which now handles execution for Dashon clients who want it.